How can we reignite your spark?

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How can we reignite your spark? //

BOUTIQUE BRANDING:
“The Scent of Adventure”

A refined identity system for a small-batch soap maker, balancing elegance and restraint. Every element, from logo to packaging, designed to tell a story with quiet confidence.

WINNING IDEAS:
“DOUBLE-DOG DARE”

A charmingly frank public health campaign built around friendship, humor, and challenge to reach an unmotivated audience. Recognized with a Silver Telly for originality in the Health & Safety sector.

OMNI-CHANNEL CAMPAIGNS:
“Best Viewed in Our castle”

A bold invitation to stop scrolling and see the art in person, because no phone screen can do a masterpiece justice. Rolled out across digital, social, print and transit to meet audiences where they are and bring them through the doors.

PERCEPTION SHIFTS:
“Your ticket to possible”

An unexpected shift from prize-focused promotion to emotional storytelling. This omni-channel campaign centered on an evocative TV spot, positioning lottery play as a way to say yes to small, meaningful moments, not just big wins.

THIS IS JUST A TASTE.

    • Silver Telly Award, Health & Safety – “Double Dog Dare”

    • Gold Hatch Award, Poster Series – “In‑Chair Reviews”

    • Collision Award Finalist, Digital Communication – “Double Dog Dare”

    • Gold Ad Club CT Award, Healthcare Industry – “Stay Strong, Masks On”

    • Bronze Ad Club CT Award, Financial Marketing – “PathwaysByAmica.com”

    • Public Sector & Government

    • Health & Wellness

    • Insurance

    • Higher Education

    • Arts & Culture

    • Consumer Goods

    • Financial Services

    • Gaming & Entertainment

    • Transportation

    • Nonprofits

    • Amica Mutual Insurance

    • API Sport

    • CT Department of Energy & Environmental Protection

    • CT Department of Public Health

    • CT Lottery

    • CT State Department of Transportation

    • CT WIC

    • Dartmouth-Hitchcock Health

    • Delphi Soap

    • Fred Hutchinson Cancer Center

    • Harvard Pilgrim Healthcare

    • Liberty Bank

    • Mendota Heights Family Dental

    • Mirrors Delivered

    • Opera House Players

    • Performix Nutrition

    • Quadient / Neopost

    • Raw Food Central

    • State of Connecticut Governor's Office

    • UCONN School of Business

    • Zinburger

  • Design & Art Direction

    • Branding & Identity Systems

    • Campaign Development & Concepting

    • Omni-Channel Design Strategy

    • Print Design & Layout

    • Digital & Social Media Design

    • Typography & Composition

    • Photo Retouching & Art Direction

    • Illustration & Iconography

    UX, UI & Accessibility

    • Web & Landing Page Design

    • Wireframing & Responsive Layouts

    • ADA-Compliant Design Practices

    • User-Centered Thinking

    • Design Systems & Component Libraries

    Tools & Platforms

    • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

    • Figma

    • Canva

    • Google Workspace

    • Squarespace

    Collaboration & Production

    • Cross-Functional Team Collaboration

    • Stakeholder Communication & Education

    • Vendor Coordination & Print Proofing

    • File Prep & Prepress Standards

    Additional Strengths

    • Strategic Storytelling

    • Voice-Driven Messaging

    • Concept-First Execution

    • Award Submission Development