Where are you missing your spark?
Boutique Branding
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Boutique Branding //
Winning Ideas
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Winning Ideas //
Omni-channel Campaigns
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Omni-channel Campaigns //
Emotional Shifts
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Emotional Shifts //
BOUTIQUE BRANDING:
“The Scent of Adventure”
A refined identity system for a small-batch soap maker, balancing elegance and restraint. Every element, from logo to packaging, designed to tell a story with quiet confidence.
WINNING IDEAS:
“DOUBLE-DOG DARE”
A public health campaign built around irreverence, humor, and challenge to reach an unmotivated audience. Recognized with a Silver Telly for originality in the Health & Safety sector.
OMNI-CHANNEL CAMPAIGNS:
“Best Viewed in Our castle”
A bold campaign inviting people to stop scrolling and see the art in person, because no phone screen can do a masterpiece justice. Rolled out across digital, social, print and transit to meet audiences where they are and bring them through the doors.
Emotional shifts:
“Your ticket to possible”
A bold shift from prize-focused promotion to emotional storytelling. This omni-channel campaign centered on an evocative TV spot, positioning lottery play as a way to say yes to small, meaningful moments, not just big wins.
THIS IS JUST A TASTE.
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Silver Telly Award, “Double Dog Dare” Public Health Campaign
Gold Hatch Award, Poster Series — “In‑Chair Reviews” (Dental Campaign)
Hatch Award Finalist, Best in Show — “In‑Chair Reviews”
Bronze Ad Club CT Award, Financial Marketing — Amica Insurance Campaign
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Public Health
Higher Education
Arts & Culture
Consumer Goods
Financial Services
Gaming & Entertainment
Government & Transportation
Nonprofits
Insurance
Health & Wellness
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Amica Mutual Insurance
API Sport
CT Department of Energy & Environmental Protection
CT Department of Public Health
CT Lottery
CT State Department of Transportation
CT WIC
Dartmouth-Hitchcock Health
Delphi Soap
Fred Hutchinson Cancer Center
Harvard Pilgrim Healthcare
Liberty Bank
Mendota Heights Family Dental
Mirrors Delivered
Opera House Players
Performix Nutrition
Quadient / Neopost
Raw Food Central
State of Connecticut Governor's Office
UCONN School of Business
Zinburger
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Design & Art Direction
Branding & Identity Systems
Campaign Development & Concepting
Omni-Channel Design Strategy
Print Design & Layout
Digital & Social Media Design
Typography & Composition
Photo Retouching & Art Direction
Illustration & Iconography
UX, UI & Accessibility
Web & Landing Page Design
Wireframing & Responsive Layouts
ADA-Compliant Design Practices
User-Centered Thinking
Design Systems & Component Libraries
Tools & Platforms
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Figma
Canva
Google Workspace
Squarespace
Collaboration & Production
Cross-Functional Team Collaboration
Stakeholder Communication & Education
Vendor Coordination & Print Proofing
File Prep & Prepress Standards
Additional Strengths
Strategic Storytelling
Voice-Driven Messaging
Concept-First Execution
Award Submission Development