PORTFOLIO | wadsworth atheneum
wadsworth atheneum
To shift perceptions of Connecticut’s oldest public art museum, this campaign invited visitors to see the Wadsworth Atheneum in a new light. By pairing bold, modern visuals with playful copy, we positioned the museum as a vibrant, welcoming space, proving it’s anything but stuffy. The result: a fresh identity system and digital campaign that helped drive a surge in foot traffic and social engagement.
