PORTFOLIO | case studies: speare
Case Studies:
Speare
A case study in branding, Speare is a fictitious Shakespearean Theater Festival branded to appeal to millennials. The branding leverages geometric illustrations, sans serif fonts, and dramatic space imagery. Intended to remind the viewer of film and concert posters, while simultaneously calling upon the endlessness of the cosmos, Speare uses a modern style to uphold the timelessness of The Bard’s works.
Work included branding and logo development, out of home advertising, print designs, and merchandising.
